Don’t Go for Arbitrary Signals, Go for “Strategic Initiatives Level Pains”
Most sales teams rely on arbitrary signals — funding rounds, hiring activities, G2 searches — to see low response rates.This newsletter reveals how to map sales outreach to real pain points.
Sales teams are now getting too many data points.
AI tools promise to revolutionize prospecting with 100+ signals — hiring activities, funding rounds, tech adoption, content downloads, summarizing 10K Reports, news announcements etc etc.
Yet, sales teams aren’t closing more deals.
They’re spending more time sorting through signals than actually engaging prospects.
The Signal Overload Problem
Every Sales AI tool is pushing signal-based prospecting as the next big thing.
Their messaging sounds convincing:
🚀 “Get real-time signals on your prospects.”
📈 “Track 100+ signals to identify intent.”
🤖 “Let AI tell you when your buyer is ready.”
But let’s pause – Does getting more signals actually help you sell better?
Here’s what’s really happening:
1. Too Many Signals → Too Little Action
Hiring, website visits, whitepaper downloads, G2 searches, tech stack changes — sales reps get bombarded with irrelevant signals.
2. Same Signals, No Competitive Edge
Every competitor is tracking the same intent signals. If your outreach communication looks just like everyone else’s, how do you stand out?
3. More Signals = More Work for SDRs and AEs
AI tools provide raw data, not real insights. SDRs still have to decide:
Which signal actually matters?
How do I craft a message around it?
Is this even a priority for the prospect?
Instead of accelerating prospecting, these tools are creating other challenges and slowing teams down.
4. No Context, Just Surface-Level Insights
Many AI tools just scrape information from different sources and summarize public data.
They don’t map signals to what the prospect truly needs or how your solution fits into their strategic priorities.
Do these Sales AI Tools actually help you sell?
Let’s look at some popular AI-powered sales tools:
🚀 Pocus → AI insights & playbooks.
💡 ZoomInfo → Intent-driven prospecting & automated workflows.
🤖 11x → AI-powered SDRs & digital workers.
📊 Artisan → Outbound automation & BDR intelligence.
⚡ Actively → AI pipeline generation & lead prioritization.
These tools promise account research and relevant signals, but ask yourself:
✅ Are the account insights just summaries from different sources?
✅ Are they generic across all users, or actually tailored?
✅ Can they prioritize accounts based on real business needs?
✅ Do they enable instant, hyper-personalized outreach at scale?
If the answer to most of these is “No”, then you’re just buying another database—not a sales intelligence solution.
The Real Sales Challenge: Mapping Signals to Business Priorities
Prospects don’t need another rep reaching out because they downloaded an ebook or hired a new VP.
They need a trusted advisor—someone who understands their real challenges and can help solve them.
Let’s compare two approaches:
🚫 Generic Signal-Based Outreach:
💌 “I saw you’re hiring for a RevOps Manager. Thought you might need our automation software.” → Ignored.
✅ Strategic Initiative-Based Outreach:
💌 “I noticed you’re restructuring your RevOps team. Companies in this phase often struggle with data hygiene and forecasting. Here’s a case study on how we helped [Company X] clean up their CRM in 30 days.” → Booked a meeting.
Sell on Business Priorities, Not Signals
Sales teams don’t need more signals.
They need deeper insights into what companies are prioritizing.
– Stop chasing signals that everyone has.
– Start identifying strategic business initiatives.
– Craft messaging that aligns with their priorities.
Strategic Initiative-Level Pain: The Next Evolution in Sales Prospecting
Every company has big-picture goals — objectives that dictate:
✔️ Where budgets go
✔️ What leadership focuses on
✔️ What challenges teams need to solve ASAP
These are strategic initiatives—not just random triggers but deep-rooted business priorities that drive real buying decisions.
How Strategic Initiatives Dictate Spending and Focus
A company’s strategic initiatives shape everything—from hiring plans to tech adoption to operational changes.
📌 Example: A startup just raised a $20M Series B.
❌ Bad signal-based outreach: “Hey, I saw you raised funding. Need a sales tool?”
✅ Strategic initiative-based outreach: “I noticed you’re expanding into the U.S. Market. Many companies struggle with scaling RevOps in new regions. Here’s how we’ve helped others do it seamlessly.”
Real Business Pain Points (Not Just Signals)
Let’s break it down with real examples of strategic initiatives and their actual pain points:
Traditional Sales AI tools scrape data from:
🔸 News articles
🔸 Job postings
🔸 Social media mentions
🔸 Earnings reports
But they fail to connect the dots between a company’s strategic priorities and actual pains.
Example: The SDR Team That Made the Shift
A B2B SaaS company was using signal-based outreach (funding rounds, hiring spikes).
🔻 Results?
Thousands of emails sent → Less than 1% response rate.
Prospects said they were “just browsing” → No urgency to buy.
✅ They pivoted to strategic initiative-led outreach.
They analyzed earnings reports, executive interviews, and internal CRM data to find strategic priorities.
🎯 Example outreach change:
Instead of: “I saw you’re hiring sales reps—need a CRM?”
They sent: “Your CEO mentioned a goal to double sales efficiency in 12 months. We helped [Competitor] reduce rep ramp time by 40%—want to see how?”
📈 Outcome?
3X response rate increase
Pipeline grew 2X in 6 months
Revenoid: The AI That Connects the Dots
Unlike generic signal-based AI tools, Revenoid goes deeper.
🔍 How?
1️⃣ Scans external sources → Reports, news, earnings calls, whitepapers.
2️⃣ Analyzes internal insights → CRM, sales calls, past interactions.
3️⃣ Maps findings to your offering → Ensuring perfect fit between need and solution.
4️⃣ Prioritizes accounts based on strategic pain → No more chasing dead leads.
5️⃣ Auto-generates messaging → Sales-ready insights aligned with company priorities.
From Random Signals to Strategic Wins: How Deep Pain Mapping Accelerates Pipeline
Instead of chasing signals, top-performing teams focus on strategic initiatives.
🔹 What’s the company trying to achieve this year?
🔹 What roadblocks are stopping them from getting there?
🔹 How does your solution fit into their strategic roadmap?
The Power of Context: Two Prospecting Scenarios
Scenario 1: SDRs Using Generic Signals
💡 An SDR sees that a company searched for “AI HR tool” on G2.
📩 Email sent: “I saw you were researching AI HR tools. We have the best AI-powered HR automation—let’s chat!”
🔻 Outcome?
No response.
Prospect doesn’t feel understood.
You sound like every other sales rep.
Scenario 2: SDRs Using Strategic Initiative-Level Pain
💡 The SDR knows the company’s priority next year is AI-powered workforce restructuring.
📩 Email sent: “Your leadership team is focused on AI-driven workforce restructuring in 2024. Companies in this phase struggle with process automation and change management. Here’s a breakdown of best practices, along with how we helped [Competitor] navigate this shift.”
🔺 Outcome?
Higher response rate → You’re speaking to their immediate priority.
Increased meetings → The message feels relevant and timely.
More qualified deals → SDRs, AEs, and AMs are aligned on the pain point.
When teams ditch generic signals and focus on strategic initiatives, they see:
📈 Atleast 3X Higher Response Rates
🚀 More Meetings-to-Opportunity Conversions
🔄 Lower Churn (Because Customers Feel Understood from Day 1)
Strategic Insights Benefit SDRs, AEs, and AMs
Focusing on strategic pains doesn’t just help SDRs.
🚀 For SDRs:
Better initial conversations.
Higher-quality leads sent to AEs.
🚀 For AEs:
Easier discovery calls (pain is already surfaced).
Prospects already see your product as a strategic fit.
🚀 For AMs:
Stronger renewals and upsells.
Clients feel like partners, not just customers.
How Revenoid Transforms Sales Data into Strategic Intelligence
Most sales teams only have access to data but no way to get strategic initiatives level insights.
They get 100+ signals from different AI tools but don’t know which ones truly matter.
That’s where Revenoid changes the game.
Instead of tracking random signals, it focuses on strategic initiative-level pains—the challenges companies are actively solving.
How Revenoid Works: A Two-Step Process
Revenoid doesn’t just aggregate signals. It connects the dots between external trends, internal insights, and your value proposition.
🔹 Step 1: Connect All Data Sources
Revenoid ingests and processes data from:
✅ External sources → Reports, news, social media, earnings calls, job postings.
✅ Internal sources → CRM data, sales call notes, past deal histories.
✅ Contextual sources → Your product’s value proposition, use cases, differentiators.
🔹 Step 2: Correlate Initiatives with Challenges & Solutions
It then maps these insights to:
✔️ Strategic initiatives companies are actively working on.
✔️ Business challenges preventing them from achieving goals.
✔️ Your value proposition that aligns directly with those challenges.
🚀 End result?
A sales team that knows exactly which prospects are ready, why they’re ready, and how to engage them.
Revenoid’s Intelligence Engine
Unlike other AI tools, Revenoid doesn’t just dump generic signals into your CRM. It scores, categorizes, and prioritizes insights for real impact.
🔍 1. Categorizing Data for Relevance
Fact signals → Objective insights (funding rounds, hiring updates).
Strategic initiatives → Business priorities tied to revenue impact.
Personal achievements → Job changes, awards, leadership shifts.
🎯 2. Prioritizing the Right Accounts
Revenoid assigns an importance score based on:
✔️ Recency of the initiative.
✔️ Alignment with your solution.
✔️ Likelihood to buy within a sales cycle.
📩 3. Enabling Hyper-Personalized Multi-Channel Outreach
Custom email & LinkedIn frameworks tailored to persona & pain.
Talk tracks for SDRs & AEs aligned with strategic priorities.
Real-time insights refresh to keep the sales motion dynamic.
Case Study: How Revenoid Uncovered a Hidden Buying Signal
A global saas company struggled with low response rates despite using signal-based AI prospecting.
🔻 Problem:
They targeted companies with hiring spikes but got low engagement.
Messaging was generic → “I saw you’re hiring in sales. Need automation?”
Competitors were sending the same outreach.
✅ Revenoid’s Fix:
Instead of tracking hiring signals, it identified a strategic initiative:
📌 The company’s leadership announced a “90-day revenue acceleration plan.”Pain point uncovered: Their manual sales process was slowing down pipeline velocity.
New messaging:
📩 “Your leadership is focused on shortening sales cycles. We helped [Competitor] reduce time-to-close by 30%—interested?”
The Future of Sales: Moving Beyond Signals to Strategic Intelligence
Sales teams that rely on random signals are playing a volume game.
Sales teams that understand strategic priorities are playing a winning game.
Revenoid turns data into real sales intelligence, helping your team close bigger, faster, and smarter.
Would you like to evaluate “Revenoid AI” for identifying “strategic initiatives” level pains? Book a meeting on the button below.
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