LinkedIn Outreach: Prospect engagement through signal-led comments
Learn actionable strategies for linkedin outreach through comment and build meaningful connections with prospects. Understand the do's and don'ts of LinkedIn interactions, and explore techniques.
LinkedIn isn’t just another social media platform. It’s where business happens. Here’s why sales teams are making it a primary channel for outreach.
65 million LinkedIn users are business decision-makers. (Source)
They spend more than 7 minutes per session on LinkedIn. (Source)
Buyers are not just scrolling; they’re engaging deeply on LinkedIn. They are using Linkedin for:
Networking: Building and nurturing professional relationships.
Reading Thought Leadership Posts: Consuming insightful content from industry leaders.
Checking updates from Peer Circle: Staying updated on what their peers are up to.
Getting Business News: Keeping up with the latest industry developments.
Engaging with Partners and Prospects: Interacting with business partners, prospects, clients, and peers.
Sharing Posts: Posting about their experiences, leadership insights, and unique points of view.
Why not go where your buyers are already spending their time?
Approaches Sales Reps use on LinkedIn
When it comes to LinkedIn, there's no one-size-fits-all approach. Your strategy depends on what you aim to achieve as a sales rep.
Let’s look at various approaches and how they can help you reach your goals.
First, identify what you’re aiming for:
Sales Closure: Closing deals and driving revenue.
1:1 Meeting: Setting up personal meetings to build relationships.
Personal Relationship: Nurturing connections for long-term engagement.
Brand Awareness: Boosting your visibility and presence.
LinkedIn offers multiple ways to connect with prospects. Here are some effective methods:
Like and Comment: Engage with their posts to show interest.
Direct Message (DM): Reach out personally through direct messages.
Reshare Their Posts: Amplify their content by sharing it with your network.
Tag Them: Mention them in your posts to draw attention.
Recommend or Endorse: Show support by endorsing their skills or writing recommendations.
Each engagement method can be used uniquely, either on its own or as part of a process, to achieve your goals. Here’s how:
1. Connect with a personalized messages → Send them messages
2. Comment on their post → Send the a personalized invite → Send them a message for meeting
3. Connect with a personalized messages → Send them message → Endorse them on skills
What's not working for Reps?
When it comes to LinkedIn outreach, knowing what doesn't work is just as important as knowing what does.
Here’s what your prospects don’t want to see:
Messages from Unknowns: Sales pitches from people they don’t know.
Unsolicited Tags: Being tagged by reps in posts without any interaction.
Promotion Overload: Random comments promoting your offerings on their posts.
Unqualified Requests: Connection requests from people who don’t have the right credentials or relevance.
What's working on Linkedin ? – Comment Engagement
The latest approach Sales Champions are using…
Engaging thoughtfully with prospect’s posts
Here’s why this approach is working:
Personal Brand Boost: When you comment thoughtfully, you help your prospect build their personal brand. You’re engaging with their story, thought leadership, and unique point of view.
Increased Visibility: Your engagement helps increase their visibility in your network. This mutual benefit makes your interaction more valuable.
Authority to their work: By thoughtfully commenting, you give authority to their work, showing that you respect and recognize their expertise.
As a result, the needle starts moving…
→ Your prospect notices you as someone who has taken the time to write something thoughtful.
→ Once they like your comment, it’s easier to send them a personal message.
→ Your insightful comment also grabs the attention of others engaging in the comments.
Engage with Prospect’s Linkedin Posts at Scale
Engaging with prospects on LinkedIn through thoughtful comments is powerful, but it can be time-consuming. It used to take 60-75 minutes easily for our sales reps.
Let’s look at how you can scale this process. But before you start commenting on every LinkedIn post, keep these points in mind:
→ Commenting on posts that are too old may seem intentional.
→ If a post already has 50+ comments, yours might not get any attention.
→ Generic comments like "kudos" or "congratulations" won’t get the desired response.
The linkedin comments as an activity can eat up a lot of your time:
Step 1: Keeping tabs on all your prospects on LinkedIn.
Step 2: Finding the right posts to comment on.
Step 3: Writing thoughtful and unique comments for each post.
Step 4: How do you write a unique comment every time?
Step 5: Proof-reading your comment before posting.
For just five comments, this process can take 60-75 minutes of your time.
So, how can you do this efficiently and that too at scale? Use Evabot.
Here's how it help as an automated process:
Curate Posts:
Evabot curates LinkedIn posts from all high-priority prospects.
Saves you time by selecting the right accounts and their posts.
Craft Comments:
You don’t need to write from scratch; the tool uses business insights to make the comment thoughtful and aligned with your writing style.
Generate Variations:
Creates multiple comment drafts—shorter, longer, questions, insights, counter-opinions, etc.
You can test different drafts to see what works best.
Audio Message
Use a call prep script generated using “Account Insights” to send an audio message to prospects. After engaging with their posts, they are curious to hear what you have to say.
With this approach, you can significantly cut down the time needed:
- The entire process for five comments would take about 15 minutes.
- This is a huge time saver compared to the manual approach.
And your prospects will appreciate your thoughtful engagement:
→ Delight: They’ll be pleased to see comments relevant to their business.
→ Curiosity: They’ll check out your profile because you’ve shown interest in their posts, profile, and company.
→ Engagement: They’ll be more likely to have a meeting with you and start engaging with your posts too.
By leveraging Evabot and being strategic with your comments, you can scale your LinkedIn engagement efficiently and effectively. This not only saves time but also leads to stronger connections and fast outcomes.
Would you like to evaluate “Evabot AI” for engaging with prospects on Linkedin? Book a meeting on the button below.
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