AI Prompts - Top Skill of high-performance sales teams
Discover how AI prompts are transforming sales teams into high-performance machines. Learn actionable strategies to craft personalized messages using prompts that cut through the noise.
Hey, Welcome to this week’s edition of “Future of Prospecting” Newsletter by “Evabot”.
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It might sound surprising, but today’s top-performing salespeople aren’t just great at closing deals—they’re becoming experts at AI prompting.
Today, every sales team has access to the AI tools, both GPTs as well as Sales AI Tools…
It’s how they use them that makes all the difference.
And that comes down to one thing: mastering AI prompts.
Let’s be real — many of us think, “Aren’t there already tons of AI prompts out there? Why try learning how to create my own?”
Here’s why:
→ You need to tweak prompts to fit each unique sales situation, not to rely on pre-built templates.
→ You need to know how to break down successful cold call scripts, emails, and LinkedIn messages, then create prompts that can replicate that success.
Here’s an interesting example -
Take Sarah, a B2B sales manager. She used to depend on generic cold email scripts, and it showed. Her response rates were stuck at 2%.
But when she started playing with AI, she didn’t just write generic prompts like, “Write a follow-up email.” Instead, she got specific.
She started writing prompts like:
“Generate a follow-up email for a tech CEO who’s interested in cybersecurity. Focus on how our solution can prevent data breaches.”
The result? Her open rates shot up to 30% within weeks.
The key wasn’t just using AI — it was how she defined prompt with context and action that resonated with her prospects.
The difference between an average and top performer sales folks → quality of the prompts.
Try this:
Start small. Write better cold email prompts today. For example, instead of “Write an email for a demo,” try this:
“Generate an email for a VP of Marketing at a mid-sized SaaS company who is struggling with lead conversion. Mention our solution’s 30% improvement in conversion rates based on industry data. Write in Problem-Shift-Answer style.”
Once you crack it, gradually apply this approach to your other outreach channels—LinkedIn messages, cold calls, and even video scripts.
How Sales Teams Are Using AI in Outbound Prospecting
Sales teams are diving into AI tools for outbound prospecting at full speed.
The goal?
Faster outreach, better responses, and, ultimately, more deals.
But here’s the reality: while more than 60% of teams are using some levels of AI for prospecting, only 30% are seeing real, measurable improvements.
Why? Because most teams are treating AI like a black box with one simple use case — generating emails from pre-defined prompts and hoping for the best.
Let’s break it down with an example.
First Team
A SaaS sales team recently began using AI to automate their LinkedIn messages. The prompts were taken from the pre-built templates by the Linkedin automation tool.
What happened next?
Series of linkedin messages sent with a generic mix of value proposition and needs. The reply rates – very poor.
The team quickly realized that AI isn’t an auto solution — it still needs specific, personalized inputs to produce meaningful results.
Now, take another team that used a more targeted approach.
Instead of a basic prompt, they gave the AI detailed information:
Who: A VP of Marketing at a mid-sized tech company.
What: Attended their recent webinar on B2B lead generation.
Pain Point: Asked about improving conversion metrics.
They used this data to prompt AI, “Generate a follow-up message for a VP of Marketing who attended our webinar, referencing discussion about conversion metrics and offering specific next steps.”
The result? Response rates increased to 50%, and several meetings started happening.
The difference wasn’t the AI itself—it was how they used it.
Actionable Tip
Always input detailed, specific prompts. Don’t just ask AI to “write a follow-up.” Instead, give it context—who the prospect is, what their challenges are, and how you can help. This level of personalization is what turns AI into a true partner to a sales rep .
Why current AI Prompting techniques fall short for Sales Teams
Too many salespeople fall into the trap of relying on basic prompts or black box AI tools that promise to generate emails, thinking that a tool will fill in the blanks.
The reality?
Without specific, thoughtful input, AI churns out irrelevant, robotic, and uninspired text.
And here’s a trend: 70% of AI-generated outreach gets ignored because it lacks personalization.
The Problem
Sales reps often use generic prompts like, “Write a cold email introducing our product to a VP of Sales.” Sure, AI will generate an email, but what comes out is usually a bland, overly formal message that doesn’t resonate with the prospect.
The email may check all the boxes in terms of structure, but it misses the mark because it’s not personalized to the recipient’s pain points, industry, or specific situation.
An Example
Take John, a sales rep at a mid-sized SaaS company. He was pumped about using AI to scale his outreach and decided to generate 100 emails using a simple prompt. His AI-generated message looked like this:
“Hi [First Name], I wanted to introduce you to our product, which helps companies like yours improve sales performance.”
It sounded professional, but it was dry and generic.
The result? Out of 100 emails sent, only 2 received replies.
Why? Because the message didn’t speak to the specific needs of his prospects.
John quickly realized that while AI could automate the process, it still required personalized inputs to be effective.
Here’s the core issue with basic AI prompts:
→ Generic prompts don’t address the individual needs of the prospect, making the communication feel disconnected.
→ Without specific context, AI can generate irrelevant text that doesn’t align with the prospect’s challenges or industry.
→ The tone often feels robotic and lacks the conversational style that prospects respond to.
The solution is simple:
specific, context-rich prompts.
When a sales rep input detailed prompts—like referencing a recent challenge the prospect faced, or mentioning their company’s growth stage — AI becomes a game-changing tool.
Here’s an example of a better prompt:
“Generate a cold email for a VP of Sales at a mid-sized SaaS company.
<Mention their recent expansion and pains>.
Highlight how our solution reduces operational costs for teams scaling rapidly.”
Steps to Improve AI Prompts:
1. Identify the Prospect’s Pain Points: Use AI to research your prospect’s challenges, recent company news, or their social media activity.
2. Add Context to Your Prompts: Include details like the prospect’s industry, company size, and specific problems they are facing.
3. Specify the Desired Outcome: Instead of asking for a generic email, be clear about what you want the AI to produce—whether it’s an introduction, follow-up, or proposal.
4. Test and Tweak: Don’t stop at one draft. Generate a few variations and tweak the output to make sure it aligns with your prospect’s needs.
But, how would you get these insights on the go and craft a hyper-personalized mail using custom prompts and insights… Let’s look at this in detail.
AI Prompts: DIY vs. Templates and Frameworks
The real questions today is,
1/ How would you get the real pain points of the target accounts?
2/ Should you go with DIY prompts or use templates and frameworks?
3/ How would you plug insights with AI Prompts on the go?
4/ How can we save time in the entire workflow from AI led research to custom hyper-personalized message creation?
Though we have covered other questions in our other newsletters (you can check this link), the question that is most important right now is…
Should you go with DIY prompts or use templates and frameworks?
Both methods have their strengths, but the key is knowing when and how to use each.
DIY Prompts: Full Control, High Effort
DIY prompts give sales teams complete control. They allow for a deeply personalized approach, customizing messages to each prospect’s unique challenges and goals. It’s perfect when you have all the background knowledge and insights on a specific prospect and can take the time to customize every interaction.
For example, imagine you’re targeting a CMO at a SaaS company. Instead of using a generic AI prompt, you input something like:
“Write a LinkedIn message to a CMO who attended our recent webinar on scaling customer success and have this <insight>. Mention how our product can reduce churn, using insights from the webinar.”
This highly targeted message is more likely to make an impact because it addresses the CMO’s specific concerns. But, as powerful as DIY prompts can be, they require a deep understanding of your prospect’s pain points, recent activities, and industry context.
In other words, they take time and effort.
Templates and Frameworks: Scale with Efficiency
On the other hand, templates and frameworks are a faster, more scalable approach. These prompts are pre-built with specific structures, making it easier to personalize at scale.
Instead of starting from scratch every time, sales teams can use templates that already incorporate research-backed insights.
Let’s say you’re crafting an email for a VP of Finance. A template-based prompt could be:
“Generate an email for a VP of Finance, focusing on their challenge <with rising operational costs>. Include data-backed insights from our recent report <on cost optimization in mid-sized companies> and how we are solving similar problems for our customers.”
This framework ensures the email has a strong foundation while still allowing for enough customization to feel personal. It’s a time-saver for sales teams who need to reach a large number of prospects without sacrificing relevance.
Why does a combination work best?
Most sales teams will benefit from using a combination of both approaches.
DIY Prompts are great for high-priority accounts where an experiment with prospect’s business insights and reading style is worth the effort.
Templates and Frameworks work well for mid-tier prospects where speed and efficiency matter but you still want to maintain a level of personalization using insights.
Whether you’re crafting your prompts from scratch or using pre-built templates, the power of AI is unlocked by how well you use it.
The sales teams that learn to master AI prompting—using both DIY and templates strategically—are the ones who will see the biggest results.
Evabot - A Partner to your Sales Rep
AI tools like Evabot are transforming how sales teams research accounts and craft hyper-personalized messages—quickly and at scale.
With AI, reps can now create cold call scripts, emails, LinkedIn comments, and even video scripts that are customized with a prospect's unique challenges.
The secret?
Using high priority account research insights and expert frameworks in pre-built customizable prompts to generate messages that feel personal and extremely relevant.
Here’s how Evabot is helping Sales Teams:
Step 0
Do a research on all target accounts by scanning 10K Reports, Earnings Call, News, Social Media, Announcements etc. and create a list of high priority accounts with scores and pain based insights.
Then it just enables you to do multi-channel outreach using pre-built prompts that auto-plugs the chosen account insights and gives you a control to customize and tweak the template for cold call scripts, emails, linkedin outreach, video outreach etc.
1. Cold Call Scripts
Cold calling is tough, but with AI, you can make it more effective.
Imagine you’re calling a CTO who’s worried about data security. Instead of a generic opener, Evabot helps you with custom call scripts with high priority specific insights.
You can tweak the pre-built call-prep templates and experiment. It would be auto-filled with high priority insights.
Example Prompt in Evabot:
“Generate a cold call script for a CTO at a mid-sized SaaS company concerned about data security and <primary challenge>. Focus on how our solution integrates seamlessly to reduce cybersecurity threats.”
This approach gives the desired flexibility to sales reps, cuts through the noise and grabs attention by addressing their exact pain point.
2. Emails
Personalization is super-critical in emails, and Evabot makes it easier by adding high priority insights from your account research.
Let’s say you’re emailing a CFO of a retail company that’s recently expanded as shown by account research.
You could tweak a pre-built prompt:
“Write an email to a CFO of a retail company that recently expanded and <other challenge>, highlighting how our tool optimizes their new location’s operational costs by 20%.”
This turns a standard email into a valuable conversation customized to their current business needs.
3. LinkedIn Comments
Engaging on social media is often an overlooked part of the sales process, but Evabot AI can help you do it effectively.
For example, after reading a VP of Sales' post about pipeline challenges, you can customize a pre-built Linkedin Comment prompt:
“Create a LinkedIn comment on a VP of Sales post discussing pipeline challenges with <insight>, referencing how our tool helps increase deal velocity by 30%.”
Now, you’re positioning yourself as someone who has done deep research and is interested in helping them, not just another salesperson.
4. Video Scripts
Video outreach is trendy, and personalized scripts can make all the difference.
With Evabot, you can input something like:
“Generate a 30-second video script for a COO in the healthcare industry concerned about scaling operations and <other challenge> .
Highlight our tool’s ability to reduce overhead costs by 15% while maintaining compliance.”
Tip:
When using AI tools like Evabot, start by generating initial drafts using frameworks. But don’t stop there—always fine-tune the output to match the prospect’s industry, role, and specific pain points. This blend of AI speed and human personalization will take your outreach to the next level, ensuring better engagement than generic messaging ever could.
Conclusion
AI prompts aren’t just a tech trend—they’re quickly becoming the backbone of high-performance sales teams.
The best sales reps won’t just be the ones who understand their product inside and out—they’ll be the ones who know how to prompt AI to craft and deliver the perfect message.
With every interaction, you have the chance to use AI, making each outreach effort more targeted, more personal, and more effective.
AI isn’t here to replace salespeople—it’s here to amplify their potential. Mastering AI prompts is how sales teams of the future will thrive…
Would you like to evaluate “Evabot AI” for getting best outcomes from AI in your sales workflows? Book a meeting on the button below.
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